You've tried before.
This time, it actually works.
Premium 1:1 coaching built for busy expats in Dubai who are done starting over. Ready for a system that fits their real life.
Apply for a spotTakes less than 60 seconds · No commitment required
This is what happens when the plan fits the person.
No extremes. No perfect conditions. Just a system that fit real life.
6 months. Not because life got easier. Because she stopped negotiating with herself.
Lost 25kg while actually living her life. The plan fit the person, not the other way around.
15 weeks. Proved herself wrong. No extremes. Just better standards.
Structured around her reality. Not some ideal version of it.
Structure beats excuses. The right plan travels with you.
Stopped trying. Started doing. That is the only difference between where you are and where you want to be.
12 weeks. 8kg gone. Not a diet. A decision.
The difference between structure and no structure. Same person. Same life. Different system.
We built the system we wished existed.
Filipa & Carla · Co-founders · SHERO360 PRIME · Dubai
We didn't build a generic fitness program. We built the exact coaching system we wished had existed when we moved to Dubai. One that fits the reality of expat life: the brunches, the travel, the chaos, the ambition.
We've coached 300+ expats across Dubai, run half marathons, competed in Hyrox, and helped clients go from no routine to crossing finish lines they never thought possible.
- Certified personal trainers and nutrition coaches
- Competitive Hyrox athletes. We practise what we preach.
- Based in Dubai. We understand your lifestyle.
- 300+ clients transformed. 10+ years coaching expats in Dubai.
Built for busy expats in Dubai who are serious, not searching for shortcuts
You're a busy expat in Dubai
Full schedule, social life, travel and you need a plan that works around it, not against it.
You've tried before and stopped
Not from lack of effort from lack of the right structure and someone holding you accountable.
You want real, lasting results
Not a 30-day challenge. A system you can maintain at 50, not just for the next 8 weeks.
You're done doing this alone
You want a coach who knows you, checks in on you, and adapts the plan when life happens.
Everything you need. Nothing you don't.
A structured coaching system designed for full schedules, social lives and constant travel.
Structured training system
No generic programs. Training built around your schedule, your goals and your recovery. Gym or home.
Nutrition without rigid meal plans
Sustainable eating habits that fit your lifestyle. Dubai brunches and all. Structure you can keep for life.
Travel-proof execution
Gym, home or hotel — your plan travels with you. Structure doesn't disappear when life gets busy.
Weekly check-ins & progress tracking
Your results tracked, reviewed and adjusted every single week. You are never left guessing what to do next.
Direct access to your coaches
WhatsApp access to Filipa and Carla. When life gets in the way — and it will — we adapt with you.
A system built around your life, not a template
Discovery call — we learn your life
Before we build anything, we understand you. Your schedule, your goals, your history, your lifestyle. No cookie-cutter intake form — a real conversation about what's actually going on.
Your custom plan — built around reality
Training program, nutrition strategy, and weekly structure designed for your actual schedule. If you travel every other week, your plan travels too.
Ongoing coaching — we stay close
Weekly check-ins, progress tracking, and direct access to us. When life gets in the way — and it will — we adapt. You are never left guessing what to do next.
Results that last — because the system lasts
We don't just get you to a goal. We build the habits, the confidence, and the structure you need to maintain it long after the programme ends.
Not just in shape. Changed.
"I went from sitting in an office chair 10 hours a day to completing my first triathlon, running a half marathon, and feeling proud not just of what I see in the mirror, but of who I'm becoming. No fluff. No fancy jargon. Just a plan that worked with the equipment I had and the time I actually had."
"After two babies and a hectic job, I'd completely lost my routine. Meeting Filipa and Carla changed everything. I completed two half marathons in 2025 and 2026. When I mentioned Hyrox, Filipa's answer was simple: 'I'll be your partner.' These aren't just coaches — they're people who genuinely changed my life."
"For the first time in 9 years, I saw 75kg on the scale. Thank you for pushing me on the bad days and never giving up on me."
"As a pilot, routines are almost impossible. With Shero I finally have structure, no matter where I am in the world."
"After just 4 weeks I'm already seeing the transformation I'd been working toward for over a year."
"I never thought I could feel this confident in my body. I was training wrong for years and wasting time until now."
The real reason you haven't seen results yet
"I don't have enough time."
The busiest clients get the best results. The plan adapts to 3 sessions a week. Your schedule does not need to change. The approach does.
"I've already tried everything."
You've tried generic plans. This is built for you specifically — your body, your routine, your Dubai lifestyle. That's the difference.
"I can never stay consistent."
Consistency isn't a personality trait — it's a product of the right system. We build structure that doesn't fall apart the moment you have a busy week.
"I'll start after the holiday / summer."
The best clients start during the chaos. Because the plan is built for real life — and there will always be another reason to wait.
Ready to stop starting over and actually finish?
Takes less than 30 seconds. If approved, we reach out personally on WhatsApp within 24 hours.
Talk to us on WhatsAppEverything you need to know
Do I need to be fit to start?
Not at all. Most clients start with zero structure and inconsistent routines. We meet you exactly where you are. This is not a programme for people who already have it figured out.
How does nutrition work? Is there a strict plan?
No rigid meal plans. We guide you to build sustainable eating habits that fit your lifestyle. Dubai brunches and all. Structure you can maintain for life, not a 30-day detox.
How often do I need to train?
Most clients train 3 to 4 times per week. We build a plan you follow consistently rather than an aggressive one you quit after two weeks.
What does the support actually look like?
Weekly check-ins, direct WhatsApp access, progress tracking, and plan adjustments when life changes. You are never left wondering what to do next.
How quickly will I see results?
Most clients feel the difference within 2 to 3 weeks and see visible changes by week 6 to 8. Our focus is always on results you can maintain, not a sprint to a number on a scale.
Is this only for expats in Dubai?
SHERO360 PRIME is designed specifically for the expat lifestyle in Dubai. If you are based elsewhere and want to discuss options, reach out. We review applications case by case.
